Category:
Skills:
Content Creation, Email Marketing, Community Building
.avif)
May 24, 2024
In Norway’s oil and gas sector, the Client steps in as a game-changer, moving the industry towards digital advancement. Their vision goes beyond just keeping up with digital trends but leads the charge in innovations that keep the industry competitive, aiming to hit established targets.
A lineup of new products was introduced, each needing its own launch strategy and user engagement plan. However, there was a lack of clarity surrounding the general concept of these products, calling for a clear outline and definition.
We put together a marketing support package that clarified the product's core and identity, paired with a marketing campaign addressing the challenges faced and the values offered. With a step-by-step brand awareness plan, social media channels were kicked off to announce the product launches.
1. Social Media Tune:
LinkedIn became the primary platform for promoting each product, while a shared YouTube channel filled with tutorials, how-to's, and webinars served as a hub for promotional materials, enhancing the user experience.
2. Content Craft:
Custom-built landing pages provided a digital front for each product, opening doors to what’s possible.
3. Email and CRM Charm:
With personalized email marketing campaigns, we kept the audience updated and excited about upcoming broadcasts and new content.
4. Engagement Boost:
By continuously engaging and supporting our audience, we fostered a lively community eager for each live broadcast, actively joining discussions, and enhancing the learning environment as envisioned by the Client.
The thorough marketing effort elevated the Client's online presence, fostering a vibrant community of service enthusiasts and followers eager to improve their skills through live, interactive demos. This approach not only highlighted the Client's unique value but also played a crucial role in achieving the industry goals. Thanks to our strategic marketing approach, the Client is quickly growing into a thriving hub for both experienced and aspiring users, marking a big step towards a digitally forward industry scenario.
