Category:
Skills:
Marketing Automation, Strategy, Branding
May 24, 2024
In a world where digital literacy is synonymous with empowerment, '1 Million Women to Tech' (1MWTT) is a visionary non-profit initiative aimed at bridging the gender gap in the tech industry. Committed to educating a million women in programming and data science, 1MWTT is not just a learning platform but a thriving community that fosters innovation, collaboration, and inclusivity.
Despite having a robust curriculum and a noble vision, 1MWTT needed a comprehensive marketing strategy to enhance its digital presence, engage its community, and extend its outreach to potential learners globally.
Embarked on a 360-degree marketing expedition covering a wide array of digital channels and strategies to accentuate 1MWTT's brand identity, extend its narrative, and drive engagement and conversions.
1. Web Presence: Developed and continuously refined an intuitive, user-friendly website that serves as a primary information and engagement hub for current and prospective learners.
2. Social Media Mastery: Orchestrated a full-cycle social media management campaign across Twitter, LinkedIn, Facebook, Instagram, and YouTube. This not only bolstered 1MWTT's online presence but also fostered a dynamic community of learners and tech enthusiasts.
3. Content Marketing: Created and promoted a wealth of insightful courses, live broadcasts, and blog posts to educate, inspire, and engage the audience, positioning 1MWTT as a thought leader in tech education for women.
4. Email and CRM Marketing: Executed tailored email marketing campaigns and leveraged CRM platforms to nurture relationships with learners, stakeholders, and the wider community.
5. Growth Marketing: Employed rigorous A/B and multivariable testing to optimize marketing strategies, which significantly decreased the CPA price by 80%.
6. Community Development: Established and nurtured a vibrant community of learners, mentors, and industry experts, fostering a supportive ecosystem for women in tech.
7. PPC Campaigns: Strategically managed PPC campaigns across Meta, Twitter, and LinkedIn to boost visibility and drive more conversions at a lower cost.
8. Awards and Recognition: The branding and style guidebooks meticulously crafted for 1MWTT bagged two prestigious international awards, reflecting the compelling brand identity we helped foster.
The comprehensive marketing effort not only amplified 1MWTT's digital footprint but also significantly contributed to their ongoing mission of fostering a global community of women tech leaders. Through strategic marketing endeavors, we helped 1MWTT to move closer to their audacious goal of educating a million women in tech, thereby driving a meaningful impact in bridging the gender gap in the tech sphere.
